Just found this out about searching Twitter; might be helpful in the near future. We know that we can search on a word in the normal Twitter search box at the top of the screen.  But to be more discerning, I tried 'Project Management' 'control freak' and lo and behold and found a Tweet with both of those phrases! As an aside, if you want to search people's bios to see who is interested in what, you have to go to Find People. Does anyone understand why the search results only displays … [Read more...]

I just attended an Social Media Atlanta's (Twitter: #SMATL) Social Motions (#SocialMotions) event at 103 West in Atlanta featuring two enigmatic speakers from DENMARKtheAgency and I have something to take away from this event. Social Media (SM) is not a replacement marketing strategy; it is used to enhance and build upon the brand's goal and focus. The measurement of an SM marketing campaign success is not Return On Investment, rather Return On Engagement.  Measure your reach and you … [Read more...]